Autodesk
How do you fix a self-effacing superbrand?
Challenge: How do you transform Autodesk into the go-to brand for designers in diverse industries by enhancing its recognition and solidifying its reputation?
Solution: Our “Accelerating Better Design” campaign shifted the perception from “supplier” to thought leader in design. And redefined the role of designers in soclety as elite world shapers. This YouTube video was a key part of the campaign. It was massively popular with its target audience. Getting 600,000 views.- a vast number for a B2B brand.